Following its Broadband Nightmares campaign for BT Hybrid Connect earlier in the year, Saatchi & Saatchi has created fully functional and custom wifi controlling Horror Dolls, and enlisted two of the UK’s leading TikTok families for some suitably spooky Halloween hijinks to showcase the importance of BT Hybrid’s unbreakable connection. Going live during half term […]
The world’s largest online supermarket, Ocado has launched a playful customer-centric campaign that passes the mic over to their shoppers – while humorously transforming them into talking fruit and veg. Over the next four weeks, in this suitably named campaign “Food for Thought”, 11 animated films will launch across Ocado’s social YouTube, Facebook, Instagram, Snapchat […]
Lost and Found campaign highlights everyday hearing loss scenarios through press, out of home and digital executions
A new campaign from The Agency at Specsavers aims to challenge the misconceptions that hearing aids are just for the deaf, by highlighting everyday hearing loss scenarios that everyone can relate to. In unmistakably Specsavers tone of voice, Lost and Found draws on insight that hearing is as individual as vision, entertainingly informing consumers that […]
Incorporating TikTok videos for the first time helps leading lint roller brand generate 1.7M impressions and 551K video views, while lowering CPM by 19%
From crafting hacks to cleaning tips for homes and pets, Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the brand’s already-successful Instagram initiatives. Sway Group recently launched Evercare’s first TikTok campaign and is readying for the next flight of content, which will feature pet lovers […]
New Balance have teamed up with Footballco for the launch of their new Headline Taker boot collection with a campaign that celebrates the stories of four players taking the headlines this season with a limited edition newspaper. The Headline Taker newspaper features the stories behind the successes of players featured in the campaign, such as […]
Studio.co.uk’s co-branded campaign features TV personality Josie Gibson and includes a series of £1000 giveaways ahead of Christmas
Online value retail specialist Studio.co.uk has bolstered its 2022 ‘Get Christmas Ready’ marketing campaign with major media partnerships with ITV Daytime and commercial radio group Global. The partnership with ITV includes a range of co-branded 30” TV adverts featuring TV personality Josie Gibson and competitions that give viewers the chance to win £1000 of Studio.co.uk […]
The Home Office worked with agency partner FCB Inferno
The Home Office is launching the second phase of its “ENOUGH – Violence Against Women And Girls” campaign created by FCB Inferno. Encouraging the public to challenge perpetrators of abuse against women and girls, the campaign reprises the TV ad that ran in March this year and unveils a range of new supporting digital, radio […]
Impero develops campaign to help Christian Aid drive government action on climate change
Creative agency Impero are helping to launch a 5-week campaign for Christian Aid in the lead up to COP27 – to raise awareness of the loss and damage the climate crisis is inflicting. Impero is hijacking social conversations to turn attention towards the effects of climate change on the Global South and to get UK […]
Healthcare company Bupa has launched a new brand campaign, redefining the meaning of health and wellness for the modern age. ‘This is health’, created for Bupa by MullenLowe Group, taps into a range of real human experiences to demonstrate how health needs have evolved. The upbeat 60” TV advert tells powerful individual stories, demonstrating that […]
New communication platform revealed by Grana Padano is scored by the late Ennio Morricone, legendary Italian composer
“Un’emozione italiana” (“An Italian Emotion”) is the title of the new international communication platform of Grana Padano. Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of Grana Padano to a global brand, associating it with the distinctive values of ‘Made in Italy’. The campaign features a commercial directed by […]