A powerful new campaign designed to capture the world’s emotional connection to the ocean is being launched today ahead of the third United Nations Ocean Conference (UNOC3) in Nice, France in June. The Ocean’s Logbook is an interactive digital survey that looks beyond cold statistics to capture real stories, listening to people’s voices and feelings, […]
New global campaign from Mars and AMV BBDO helps unprepared kitten parents feel more confident, supported, and ready to care for their newest family member While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan – assuming their pet will instinctively fend for itself. To support […]
In the UK, Cadbury takes over Piccadilly Lights today with its iconic Cadbury Dairy Milk chunk Today, Cadbury Dairy Milk is launching ‘It could only be… Cadbury Dairy Milk’, an integrated campaign developed by global creative agency of record VCCP, that aims to celebrate the iconic taste of Cadbury Dairy Milk. The equity-driving product campaign brings to life the unmistakable slow […]
Full-service creative agency Barrett Hofherr has launched a new national ad campaign for HotelTonight and Airbnb for the pair’s first-of-its-kind travel perk. The campaign shows how HotelTonight, the go-to mobile booking platform for incredible deals at top-rated hotels, and Airbnb, represent two ends of the same travel spectrum, complementing one another to provide overwhelming value for today’s […]
Research reveals that although S1%* of older adults (age c5+) now own smartphones, many still find them confusing and hard to maintain — often relying on younger family members for digital support. Against this backdrop, Swedish smartphone challenger Doro, in its latest campaign, shines a light on the absurdity of giving older relatives smartphones that […]
One box. 30 bottles. Zero chill. Just in time for National BBQ Day (May 16) and the kickoff of summer grill season, Sweet Baby Ray’s released a tasty and totally unhinged “30 Rack” of sauce featuring every flavor in their portfolio. The ultimate prize for sauce fans and grillmasters across the U.S., the limited edition Sweet Baby […]
Vodafone Ireland is excited to launch A Stranger’s Tale, a new campaign that uses the power of positive connection to bring people closer together. The new audio series, which is now available on Spotify, highlights Vodafone’s commitment to encouraging meaningful connections in an increasingly digital world. By asking people to look up from their screens and […]
‘Legal Tracks’ transforms sections of the legal document into a playlist, giving new meaning to the platform’s terms of use Terms and Conditions are, for most users, synonymous with long, technical texts that rarely get read. In fact, a Deloitte* study found that 97% of users worldwide don’t read the rules of the platforms they […]
First Creative Under FourLeaf Name Aims To Help Firm Grow Beyond Long Island FourLeaf Federal Credit Union, announces the launch of its first major advertising campaign, with help from StrawberryFrog. As a follow up to its rebrand from Bethpage Federal Credit Union in March 2025, the launch campaign marks a pivotal next step in FourLeaf’s growth […]
Costa Coffee, the Nation’s Favourite Coffee Shop*, today announces the launch of Made With Heart, a new global brand platform and the company’s most significant marketing campaign in recent years. The initiative repositions Costa Coffee’s messaging to highlight the emotional and ritualistic role coffee plays in daily life. Developed by WPP Open X led by VML […]