Very’s vibrant ‘Haus of Flamingo’ makes a bold comeback for autumn, promising even more confidence, swagger and sass in the retailer’s first fashion broadcast TV ad in seven years. The long-term fashion platform, developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the energy of the retailer’s […]
Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments Building on the momentum of its recent U.S. Back-to-School campaign, JanSport has launched a new global initiative to re-introduce America’s #1 backpack brand to a Gen Z audience worldwide. Created in collaboration with […]
Burger King, the home of the flame-grilled Whopper sandwich, creates tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined ‘Whopper Tattoo,’ Burger King Korea launched a unique seasonal campaign as part of its ‘Flame-Grilled Taste’ project, which celebrated Burger King’s 40th anniversary entering […]
Ahead of the Paris 2024 Paralympic Games, leading healthcare provider Bupa is encouraging the nation to look beyond the typical portrayal of health, as part of Bupa’s role as the Official Healthcare Partner for ParalympicsGB. ‘Health Is’, by Bupa is part of their wider ‘This Is Health’ campaign. It launches with an accessibly immersive takeover of […]
Summer is the perfect time to take a break from the daily grind, unwind, enjoy outdoor activities, socialize, and maybe even have a summer fling. However, for language learning app Duolingo, all this fun presents a challenge: the distractions often lead its language learners to neglect their lessons. Amid the excitement of fun and the […]
Stannah has launched a new campaign to refresh its famous and iconic brand. Created by Creative Coalition and Bluesoup the “Enjoy the Life Upstairs” campaign aims to help retake the emotional high ground by recognising that it takes all of your home, to be all of you. The 60 and 30 second TV campaign was directed […]
Colorado’s Steamboat Ski Resort is on a mission to herald the joys of this western ski town, dramatically setting it apart from all other mountain destinations. Coming off the heels of their 60th anniversary, they’ve spent the last several years investing more than $200 million in transformative changes to the entire Steamboat experience to both preserve its […]
Campaign to promote reduced fare bike access, increase transportation access for local residents through the Boston Bikes Pass program Today, the City of Boston announced a new marketing campaign called “Get Your Pass In Gear” to encourage Bostonians to access fun, safe, and convenient transportation through Boston Bikes Pass, which provides free and discounted membership […]
National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action “Hunt Anywhere” spot underscores the fundamental joy […]
As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]