The social media-native campaign combines playfulness with craftsmanship to engage with the audience. “Have you ever noticed that pepper seeds look like potato chips?” With spontaneous questions like these, RUFFLES®, the leading potato chip brand in Brazil, has transformed something so common in consumers’ daily lives into a concept to reinforce its positioning. Native to […]
The temperature-triggered campaign uses interactive DOOH to guide people toward nearby pubs, turning cold helping drive footfall and support pubs through the colder months On the coldest winter nights, when temperatures drop and people retreat indoors, Heineken® is stepping outside with a smart digital out-of-home act: “You’re Getting Warm”, a temperature-triggered DOOH campaign across the […]
The cat is out of the bag. An unexpected fashion star goes viral in a playful ode to the incredible style and value you can find at TK Maxx TK Maxx today unveils its new creative campaign, Every day can be iconic with a TK Maxx deal, championing the brands-for-less retailer’s belief that style and value […]
Developed with integrated marketing consultancy, Rival, Good Foods is launching its first brand campaign — and it’s less about introducing the brand than putting a feeling into words. The family-run, Wisconsin-based company has built a loyal following by making food that people don’t just eat, but pass around. Dips, spreads, guacamoles, and salsas that disappear faster than expected. […]
Publicis London has launched “Love You Cans”, its debut work with Foster’s, part of HEINEKEN UK’s lager portfolio. The work sees the iconic Foster’s can lose its wordmark to make way for the unconventional and authentic love language of British men: rude nicknames. The campaign aims for mates to use the cans to reach out […]
Domino’s, the UK’s favourite pizza takeaway, has today unveiled ‘Dip Into A World of Flavour®’, a playful new campaign created by UK creative agency of record VCCP, promoting its new chicken concept, CHICK ’N’ DIP. Domino’s is synonymous with takeaway pizza, and CHICK ‘N’ DIP now sits alongside it as part of the brands’ core offer. It features […]
New campaign marks ninth year of the much-loved Famous Five Great Western Railway (GWR) unveils a new campaign that brings its rich heritage into the present day, reigniting audience appeal through the timeless power of myths and storytelling. The new chapter of its award-winning Famous Five series, created with adam&eve\TBWA, draws inspiration from GWR’s 1920s publicity campaigns, […]
Make-A-Wish Canada today announced a unique partnership with creator and singer/songwriter Stacey Ryan, supported by TikTok Canada and agency partner Zulu Alpha Kilo. Launched on February 20th, the original song, “Wish Song,” composed and sung by Montreal-born Ryan, is a one-of-a-kind Canadian collaboration. “Wish Song” is inspired by and reflects upon the healing impact wishes have […]
Tesco Mobile is plastering bills on billboards to let customers know the price of their mobile contract is frozen with Clubcard prices In a climate where the thump of a letter on the doormat usually triggers a spike in cortisol, BBH London is turning the “unexpected bill” on its head for Tesco Mobile. As the […]
Otherway has launched a new integrated campaign for IG UK that reintroduces the FTSE 250 fintech as The Investor’s Champion, reflecting a broader repositioning designed to resonate with today’s financially switched-on investor. At a time when investing content is everywhere, from social feeds to group chats, the campaign addresses a growing sense of fatigue among […]
