JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising […]
This summer, fan-favourite advertising platform “If Carlsberg Did…” makes an official comeback, appearing in Carlsberg campaigns for the first time since 2016. The iconic phrase has always championed “access to the best,” historically taking everyday moments and reimagining the absolute best version of them – resulting in unforgettable ads like the legendary Carlsberg holiday resort, […]
Primo Brands‘ Arrowhead Mountain Spring Water has launched a new campaign, “And Nothing Else,” celebrating the radical simplicity and excellence of good water, straight from the West. The campaign was created in partnership with Denver-based agency GRIT, the latest work under the two companies’ longtime partnership, under which GRIT serves as lead creative agency on […]
New We Got’chew™ platform brings Mike and Ike candy to life as on-screen personalities, in a campaign marking the commercial directorial debut of Emmy-nominated comedian Kenan Thompson MIKE AND IKE®, a Just Born Quality Confections brand, today unveiled “We Got’chew™,” a new long-term brand platform and national marketing campaign that introduces Mike and Ike as […]
‘Nothing A Little Zhuzh Can’t Fix’ leans into real-life moments through socially-native creative Batiste has launched a new campaign from Humanaut that draws on relatable moments when wash day feels inconvenient, from hectic mornings to post-workout touch-ups and getting ready away from home. The campaign launches in July across Peacock, YouTube, Spotify, TikTok, Instagram, Pinterest, Snapchat and Reddit […]
British Heart Foundation (BHF) have launched “Three Minutes to Kill”, new work which reimagines football’s controversial three-minute hydration breaks into a vital fundraising and awareness platform. Launched ahead of England’s quarter final face off against Norway on Saturday, the campaign is built around a simple insight: while football fans have been describing the new hydration breaks as […]
Tesco turns store touch points to wood, so superstitious England fans can wish their team luck Even when it comes to supporting your nation’s football team, Tesco knows that, home or away, every little helps. Ahead of England’s highly anticipated semi-final clash with Argentina, the supermarket is calling on the nation’s shoppers to give our […]
Following a competitive U.S. review, the new integrated campaign positions the motor club as the trusted partner that makes better everyday moments possible for members and those around them. AAA Club Alliance Inc. today unveiled “The Start of Something Good,” a new campaign from Fred & Farid US that redefines AAA as more than a […]
International production company HAMLET has signed award-winning British director Chris Fowles to their roster for representation in APAC, Belgium, China and France. Fowles began his career directing theatre before moving into commercials. He worked as a director’s assistant alongside acclaimed directors Gary Freedman, Guy Ritchie and Philippe André before establishing himself as one of the […]
Created by DUDE London, ‘Builders Don’t W8’ is an ode to the rebellious spirits taking matters into their own hands From the discovery of fire to the invention of the aeroplane, every great innovation in history happened because someone refused to wait. The greatest inventions happened because one person threw caution to the wind and […]