The nonprofit worked with Chicago-based creative and strategy agency VSA Partners to create videos starring Jason Patton and FDNY first responders. DetecTogether, an organization dedicated to saving lives by teaching people how to detect cancer early, recently brought on strategy and creative agency VSA Partners to renew its “Response Time Matters” campaign targeting a high-risk […]
Cheil WW Romania has created an immersive 3D video experience reflecting the harsh reality for cancer patients and palliative care system support as hospitals clear beds to make space for Covid-19 patients. As the pandemic hit Romania, hospitals scrambled to make more ICU beds available and as a result, hundreds of terminally-ill patients without a […]
Macmillan Cancer Support is launching a campaign to encourage the public to take part in the Coffee Morning fundraising event. Created by AMV BBDO, the agency’s first work since winning the account dramatises that nothing, not even a global pandemic, stops the annual Macmillan Coffee Morning. The TV, digital, and radio campaign breaks on 6th July and […]
A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to visit CANSA Care Centres for a prostate blood test. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November with a TVC that […]
Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognise this age category as a population with special needs. Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying […]
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos by […]
Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]
The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]