Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations […]
GroupM’s carbon calculator now includes SeenThis technology following partnership launch last year, so far avoiding carbon emissions equivalent to charging over 15m smartphones GroupM, WPP’s media investment group, today announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. The collaboration, which began in 2023, has enabled GroupM and […]
Scope3 Data Shows that SeenThis Technology Emits Less Carbon Than Conventional Ad Serving Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions directly in the Scope3 UI. SeenThis has built their solution on streaming […]
The adaptive streaming firm aligns methodology for assessing carbon emissions from digital advertising Adaptive streaming specialist SeenThis has relaunched its Emissions Dashboard, which enables advertisers to assess the carbon footprint for creative delivery of their digital marketing campaigns. The Dashboard measures the amount of data transferred per impression and several other granular data points, allowing […]
The agency’s work for Pinterest, backed by Lumen lab tests and supported by SeenThis Technology, drove significant brand uplifts whilst minimising carbon emissions Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign drove 1.7x […]
The collaboration will lead to the launch of an innovative and broad-reaching carbon measurement tool powered by Scope3 data to aid sustainability efforts across paid media Global digital marketing business Jellyfish today announces a pioneering partnership with global healthcare company Sanofi and supply chain emissions data specialist Scope3, having been appointed by Sanofi to help […]
Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions […]
A recent digital campaign for the Audi Q4 Sportback e-tron led to a doubling of CTR while also avoiding CO2 emissions compared to conventional technology Adaptive streaming technology platform SeenThis and Audi have announced the results of their first digital campaign together, with SeenThis’s innovative adaptive streaming technology used in a digital display and VOD […]
Today, VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which […]
“The Carbon Negative Ad” reverses the environmental impact of radio commercial recordings in the fight against even the smallest carbon dioxide emissions. A human exhales 4 per cent carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for Skellefteå Kraft, which has long used recycled film clips to produce climate-smart advertising […]