The classic football kit reveal video gets a festive rework this year in a new Carlsberg UK campaign by Fold7, playing with online culture and the brand’s football heritage to reveal Carlsberg’s new limited edition Christmas jumpers. This social-first campaign for Carlsberg UK puts a twist on the traditional football kit launch and is released […]
Carlsberg and Liverpool F.C. proudly announce a 10 year extension of their historic 30 year partnership – the longest running in the history of the English Premier League. The celebratory global campaign includes some of the most important characters at the club: the fans. ’10 More Years. Inked’ stars the forearms, biceps, backs, arms, legs, […]
Carlsberg Marston’s Brewing Company is embracing the growing popularity of low and alcohol-free beer, launching Carlsberg 0.0 across the UK. Carlsberg 0.0, available in 4x330ml format, will be listed in over 300 Tesco stores starting this week, with wider rollout planned later in the year, including Ocado in the Spring. Carlsberg 0.0 has been specifically […]
The 22/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool F.C. – the longest partnership in Premier League history. In celebration of this commemorative year – and in continuation of Carlsberg’s ‘Forever Fans’ platform rolling out across the 30th anniversary season – ‘by The Network’ partners Worth Your While and Drive Studios […]
Cas bok…uh…Cao bao…no…Cars ber… Turns out Carlsberg isn’t the easiest name to pronounce. Not ideal if you’re trying to break through in the market of Vietnam. That’s why the Danish beer brand decided to have fun with it and reintroduce themselves to the country with a phonetic spelling. Say hello to /Car-z-berg/. Carlsberg is one […]
by The Network takes us on a visual pub crawl through 30 years of Liverpool FC fandom
This season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the longest partnership in Premier League history. In celebration of this, Carlsberg are launching a multi-channel campaign across 26 markets worldwide, with creative born of a truly collaborative global effort from by The Network partners Worth Your While, SMALL, The Council and Drive Studios. The campaign is spearheaded by a hero film […]
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before. Alcohol-free beer has seen huge growth in recent years and became […]
Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg, which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. To take part, all beer-drinkers need to do is enjoy a bottle or can of […]
Carlsberg, Probably the Best Beer in the World, has appointed Grey Europe for the Carlsberg Alcohol Free Beer (AFB) global communications account. Grey Europe won the account following a final pitch that was run in-house. The first work will appear in early 2020, and will connect to the ‘Probably’ Carlsberg positioning, with a focus on […]
Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]