Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]

Edit agency re-design Santa’s sleigh through the eyes of Carlsberg, IKEA, Apple and more

Edit agency re-design Santa’s sleigh through the eyes of Carlsberg, IKEA, Apple and more

Santa Claus has been delivering toys to children across the world for centuries in the same old sleigh year after year.  According to Larry Silverberg, a professor of mechanical and aerospace engineering at North Carolina State University, it would take around six months for Santa to realistically travel the globe. Speed and aesthetics are a […]

Taxi Studio Helps the Carlsberg Brand on its Constant Pursuit of Better on a Global Scale

Taxi Studio Helps the Carlsberg Brand on its Constant Pursuit of Better on a Global Scale

Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design. Following extensive research into the brand’s 171-year heritage, Carlsberg’s famous brand elements have been carefully re-crafted for the first time in several years, striking the […]

Agencies celebrate DBA Design Effectiveness Awards success

Agencies celebrate DBA Design Effectiveness Awards success

The DBA Design Effectiveness Awards revealed their various winners during a grand ceremony held on February 22, at The Brewery in London. The programme recognises projects which demonstrate design’s tangible effect on business, from increased gross margin to job creation. The awards were presented by Rt Hon Matt Hancock MP, Secretary of State for Digital, […]

Carlsberg appoints full-service creative marketing agency LIFE

Carlsberg appoints full-service creative marketing agency LIFE

Carlsberg has appointed full service creative agency LIFE as its below the line (BTL) roster agency following a eight-way competitive pitch process. LIFE will work across multiple channels including on-trade, off-trade, wholesale and impulse, taking immediate responsibility across a range of brands within the Carlsberg portfolio. The agency will be at the forefront of exciting […]