LIDA tests new proposition with real people as it launches Carnaby Street pop-up shop and range of merchandise
Customer agency LIDA, part of the M&C Saatchi Group, has launched a pop-up shop and range of merchandise in partnership with the independent Carnaby Street retailer, We Built This City. The agency has developed the partnership to support the launch of its new proposition. As LIDA sets out to “Make Work People Welcome”, they are […]