ELVIS elevates Caroline Davison to Managing Director and Sustainability Lead role as part of commitment to tackling climate change

New position created in recognition of Davison’s outstanding work in client service and leadership, as well as her ongoing efforts to push sustainability at an agency and industry level

ELVIS elevates Caroline Davison to Managing Director and Sustainability Lead role as part of commitment to tackling climate change

Creative agency ELVIS has promoted its Managing Partner, Caroline Davison, to the newly created dual role of Managing Director and Sustainability Lead. The agency has created the new position in recognition of Davison’s outstanding work in client service and leadership, as well as her ongoing efforts to push sustainability at an agency and industry level. Davison is […]

Purpose Disruptors partners with Iris and Elvis on new ‘Ecoffectiveness’ methodology

- New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’ - Initiative led by Purpose Disruptors network members Ben Essen, Chief Strategy Officer at Iris and Caroline Davison, Managing Partner at ELVIS

Purpose Disruptors partners with Iris and Elvis on new ‘Ecoffectiveness’ methodology

Purpose Disruptors, the network of advertising insiders working together to reshape the industry to tackle climate change, has today revealed a new effectiveness metric, ‘Ecoffectiveness’, as it seeks to measure the greenhouse gas emissions driven by advertising. With many major brands committing to the key business metric of reducing greenhouse gas emissions to Net Zero, […]