CARREFOUR – LUMBERJACK from peter dietrich on Vimeo. Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. We meet a lumberjack who lives in the misty mountains. Alone with nature he grows his own kind of trees. In his tree nursery the trees […]
For its 60th anniversary, Carrefour retraces 60 years of French family Christmases and pays tribute to its customers through a TV film broadcast.
Carrefour also reminds the initiatives they are putting in place for food quality.
In this 90-second film, Carrefour celebrates the traditional Christmas Eve dinner with the family, and thus shows the evolution of consumption habits from the 1960s to the present day. With Françoise Hardy’s song “Gli Altri” playing in the background, the script plunges the audience into a societal and family setting where we follow the evolution of ways […]
At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic,Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and […]