Brandon Wins Strategic and Creative Assignment for Reser’s Branded Deli Salads & Side Dishes

Brandon Wins Strategic and Creative Assignment for Reser’s Branded Deli Salads & Side Dishes

Brandon will lead research, brand strategy, creative development, execution and production for the leading deli salad and sides line. Brandon has been selected as lead strategic and creative agency for a top Reser’s brand following a competitive pitch. The Reser’s deli salads and sides line includes potato salad, macaroni salad, pasta salad, coleslaw, side dishes […]

New Study: Safe Is Risky for Mid-Scale CPG Brands

New Study: Safe Is Risky for Mid-Scale CPG Brands

A 500-consumer survey reveals the penalties of “playing it safe”: price shopping, private label switching, and weaker pricing power. There’s an appealing trap in CPG marketing right now. It looks responsible. Optimized. Sensible. Safe. And that’s exactly the problem. For mid-scale CPG brands, “safe” has started to carry a hidden fee. Because the system keeps […]