Gain Theory’s latest global study of Fortune 500 CMOs reveals that nearly half (49%) cannot confidently justify creative spend to the C-suite, and only 36% apply the same rigor to measuring creative as media. Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report ‘Creative Effectiveness Decoded: The Global CMO Survey,’ a […]
Media iQ, the leading global analytics and technology company, has announced the appointment of Simon Tray as Global Chief Financial Officer. He joins having previously held the same role at MediaCom, where he had been part of the leadership team for the past 19 years. In his new role, Simon will be responsible for the […]
The Carlsberg Group announced that Jørn P. Jensen, Deputy CEO and CFO will leave the company by end of September 2015. Chairman of the Supervisory Board, Flemming Besenbacher says: “With a new CEO well on board it has been agreed between the Supervisory Board and Jørn P. Jensen that now is the right time for […]