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Home»Posts tagged with»Challenges

Omnicom-Publicis Fallout: Big Isn’t Better for Every Client

By newsroom on August 6, 2013   Advertising, Latest, Marketing  

Omnicom-Publicis Fallout: Big Isn’t Better for Every Client

In business, as in life, there’s a mantra that says big is better. Big is generally equated with success, with the best in class, power and capabilities. That seems to be the thinking – at least publicly — behind the Omnicom-Publicis merger. The mega-agency now has unparalleled resources that enable it to serve giant global […]

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