Omnicom-Publicis Fallout: Big Isn’t Better for Every Client
![Omnicom-Publicis Fallout: Big Isn’t Better for Every Client Omnicom-Publicis Fallout: Big Isn’t Better for Every Client](https://marcommnews.com/wp-content/uploads/2013/07/2013-07-28T171652Z_1_CBRE96R1C0F00_RTROPTP_2_PUBLICIS-OMNICOM.jpg)
In business, as in life, there’s a mantra that says big is better. Big is generally equated with success, with the best in class, power and capabilities. That seems to be the thinking – at least publicly — behind the Omnicom-Publicis merger. The mega-agency now has unparalleled resources that enable it to serve giant global […]