New Initials research reveals significant numbers of consumers are switching to challenger brands across the board

New Initials research reveals significant numbers of consumers are switching to challenger brands across the board

Launching November 28, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose five harsh truths established brands must tackle […]