Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight

• The campaign highlights the lack of British Asian representation in professional football and celebrates the grassroots football team: the Midnight Ramadan League • The TV ad, created in partnership with adam&eveDDB, features Premier League star and newly signed EA SPORTS FIFA Ambassador, Hamza Choudhury, championing the game-changing impact of role models on future generations • Research shows only 0.25% of the UK’s 4,000 professional footballers are British Asians

Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight

Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight

Three to sponsor ‘Gogglebox’ in major new partnership

Three to sponsor ‘Gogglebox’ in major new partnership

Three today announces that it is the new sponsor of the highly successful Channel 4 series, Gogglebox after a competitive pitch process. The two-year, multi-million-pound partnership will see the mobile network sponsor new series of both Gogglebox and Celebrity Gogglebox as well as all repeats. The brand’s sponsorship will also be visible across all Gogglebox […]

TENA Women partners with Channel 4 to break the taboo surrounding incontinence

TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject

TENA Women partners with Channel 4 to break the taboo surrounding incontinence

TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith.  Driven by Zenith and 4Sales, the campaign aims to empower women of all ages to be more open and honest with themselves and others about […]

MediaCom North Teams With Channel 4 for Save the Children’s Christmas Jumper Day Campaign

MediaCom North and Channel 4 aim to help Save the Children raise millions of pounds

MediaCom North Teams With Channel 4 for Save the Children’s Christmas Jumper Day Campaign

MANCHESTER head quartered MediaCom North and Channel 4 created an exclusive entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day, which takes place this Friday 13th December.  The unique ad break, hosted by Myleene Klass and Dom Joly, featured adverts by M&S, John Lewis & Partners and Waitrose & Partners, Moonpig, Smyths Toys […]

Tesco and MediaCom bring together shows and talent across Channel 4, ITV and Sky in Christmas ads

- Tesco and MediaCom are working with Channel 4, ITV and Sky to feature much-loved primetime shows in its Christmas ad campaign, bringing together three major broadcasters in a creative commercial advertising first - New channel specific ten second clips, produced by Somethin’ Else and MediaCom, take inspiration from Tesco’s existing Christmas TV adverts and launch today across each broadcaster - Clips will also be stitched together to form ‘super spots’ which will see talent and shows from all stations come together for the first time

Tesco and MediaCom bring together shows and talent across Channel 4, ITV and Sky in Christmas ads

Today, Tesco and MediaCom will be launching a new campaign with Channel 4, ITV and Sky to feature a selection of their primetime shows in its latest Christmas ad campaign. Tesco’s existing Christmas advert, which first aired earlier this week, sees a Tesco delivery driver deliver Christmas through the years to celebrate its centenary and […]

PHD Manchester negotiates Stroke Association partnership with Channel 4

PHD Manchester negotiates Stroke Association partnership with Channel 4

The Stroke Association, the UK’s leading charity dedicated to supporting people to rebuild their lives after stroke, is partnering with Channel 4 for its latest awareness campaign. Negotiated by Omnicom Media Group’s PHD Manchester and 4Sales in Manchester, the TV-led campaign will launch ahead of the charity’s Stroke Awareness Month in May to increase awareness […]

Channel 4 announces new sponsor and brand partner for Made in Chelsea

Channel 4 announces new sponsor and brand partner for Made in Chelsea

Channel 4 announced a new commercial deal for Made in Chelsea in 2019 including sponsorship from Sensodyne UK and a brand partnership with online fashion retailer, Never Fully Dressed. The sponsorship deal with Sensodyne, a GlaxoSmithKline Healthcare (UK) brand, was secured between 4Sales and Publicis Media Agency. It will run across all series in 2019 as […]

Hillarys sponsors Homes on 4 with new campaign from Red Brick Road

Hillarys sponsors Homes on 4 with new campaign from Red Brick Road

Red Brick Road has developed a campaign for Hillarys new sponsorship of Homes on 4, Channel 4’s property portfolio. The sponsorship deal covers all of Channel 4’s home programming including programmes such as Location, Location, Location and Grand Designs. Hillarys signed the eight-figure Channel 4 sponsorship deal in November 2018, signalling an important and ambitious […]

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