This International Lung Cancer Awareness Month, the Marie Keating Foundation unveils its most powerful and thought-provoking initiative yet–The Breathless Collection–a capsule collection of clothes and accessories designed to replicate the early symptoms of lung cancer. The leading cancer charity focused on early diagnosis and survivorship hopes the provocative education-based approach will encourage people not to ignore warning […]
Housing and homelessness charity Shelter today launches its 2025 Christmas advert, which shows viewers the devastating conditions and immense frustration felt by families while living in temporary accommodation this Christmas. ‘Earworm’ uses legendary singer Bonnie Tyler’s classic ballad ‘Total Eclipse of the Heart’, placing the tune at its very centre, which many viewers who have had a […]
Nectar members can earn loyalty points for donating money to FareShare, and donate Nectar points that can be converted to meals Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced the addition of FareShare, the UK’s leading food redistribution charity, to its growing partner coalition. The partnership allows Nectar members to […]
Created by DUDE Milan, ‘I’ll Marry When I Want’ highlights the charity’s mission to combat early marriage via a ‘manifesto of freedom’ for children Let children be children, goes the old adage – but for over 640 million women and girls around the world who have been forced to marry against their will and before […]
Industry’s largest synchronized corporate impact day unites over 26,000 employees across the globe in giving back to local communities and charitable causes VML continues its longstanding tradition of an agency-wide day of community service, when offices close their doors to normal business and VMLers head into the community to give back. More than 26,000 people […]
Created by DUDE London, ‘Our House is not a Home’ highlights shocking living conditions in temporary accommodation for families – and the devastating impact on children’s futures What is the definition of a home? For many people, it’s four walls and a roof over one’s head. But homelessness charity SHELTER is aiming to challenge this […]
Guide Dogs, one of the UK’s leading sight loss charities, is working with global socially-led agency We Are Social to support its ambitious fundraising plans. Guide Dogs provides people living with a vision impairment with a wide range of services, not just with a guide dog. But many audiences are unaware of the wider support […]
Youth charity enlists Stephen Graham to shine a light on the societal issue The King’s Trust launches a new campaign, ‘Working For Young People,’ to spotlight the urgent societal issue of youth unemployment. With nearly a million young people (945,000)* not in employment, education, or training, this figure is equivalent to the UK’s third largest […]
Created by DUDE agency, the lighthearted spot encourages us to embrace our imperfections – reminding us that while no-one is good all the time, we can still do good From global health pioneers to environmental activists and kindness crusaders, the media often feels full of saintly individuals making a real difference to the world – […]
Saatchi & Saatchi has teamed up with UK charity The Hygiene Bank to launch a new campaign highlighting hygiene poverty in the UK. Central to the campaign is The Edible Soap, a symbolic creative concept made for real to make a real impact, and designed to raise awareness of the fundamental challenges millions face between eating and […]
