Three Launches ‘Connect the Game’ Platform with Chelsea FC

Three reveals partnership ambitions ahead of Chelsea shirt sponsorship commencing on July 1

Three Launches ‘Connect the Game’ Platform with Chelsea FC

Three is proud to announce that its official partnership with Chelsea FC will get underway from July 1. It had been searching for the right brand partner for several months before securing the rights to become Chelsea’s principal shirt sponsor earlier this year –the largest ever sponsorship deal in Three’s history and all set to […]

Chelsea FC kicks off digital transformation with Wipro deal

Chelsea FC kicks off digital transformation with Wipro deal

Chelsea has partnered with Indian digital transformation specialists Wipro, a day after Manchester United announced a similar tie-up with rival HCL. Wipro becomes Chelsea’s official digital and IT partner. The club will use tech to boost the fan experience both at matches and across Chelsea’s existing digital properties. Chelsea’s managing director, Christian Purslow, said: “We […]