HARIBO – the UK’s number one sweet maker – has raised the game this Christmas by launching a multichannel PR and marketing campaign to help people across the UK and Ireland see the funny side of festive mishaps, reminding them that Christmas doesn’t need to be perfect. The ‘Hand Them HARIBO’ campaign puts the brand’s […]
The campaign, created by BBH Dublin, highlights the community work of one man and how his neighbours came together to return the favour with a spectacular light show Every neighbourhood has that one person who takes their Christmas decorations to a different level. In a local community in Palmerstown, Dublin, one man has been lighting […]
First of Two Heartwarming Holiday Ads Debuted During NBC’s “Christmas in Rockefeller Center” As the holiday season kicks off, Toyota is celebrating the joy in creating holiday memories with family through a message about spreading love this season. “Present from the Past,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime […]
Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign – ‘Hijacking Christmas’ – from BBH. Leaving the magical moments to other brands, Burger King’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and the Christmas […]
TUI, the largest global travel and leisure company, has today launched its first Christmas campaign complete with Elves, Santa and sunshine. Created in partnership with Leo Burnett, the advert will first air during prime-time TV slots on ITV Breakfast during ‘Good Morning Britain’ at 06:55am (30-second edit) and 07:20am (60-second edit) as well as on […]
Campaign runs across OOH and social and will accompany the release of charity Christmas single. Branding agency WMH&I has deployed its Power of Creativity philosophy in a new campaign that aims to raise awareness of Ehlers-Danlos Syndromes (EDS), and help sufferers get diagnosed. ‘Super Flexible Not Superhuman’ puts a spotlight on the symptoms of EDS, […]
Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]
The holidays are well and truly coming, as Coca-Cola announces the first two stops of its spectacular Christmas Truck Tour. The much adored and famous Truck Tour is here to sprinkle some magic and cheer across Great Britain and is set to be bigger, brighter, and more dazzling than ever before. The festivities will take […]
Reused ads, or those using recurring elements, are scoring extremely well Repeating existing ads and reusing existing characters at Christmas is a highly effective strategy, according to new evidence from System1, who test every Christmas ad every year on their Test Your Ad platform. That tallies with existing studies into “Wear-Out” from System1, which show […]
Quality Street and footballing legend John Barnes, have teamed up for the ultimate Christmas collab – creating a rap music video to celebrate the brand’s recyclable paper wrappers. Barnes is not only one of the country’s best-loved footballers, but also a rapping icon thanks to his cameo appearance in the 1990 England World Cup song, […]