ZAK is giving the gift of disconnection this Christmas

ZAK is giving the gift of disconnection this Christmas

Independent creative agency ZAK launched its Christmas campaign. The under 30s audience specialists have been inspired by their latest White Paper, ‘Decoding Youth Identity in the Social Age’, which identified that 16-24 year old social media users are beta testing their identities, iterating their way through life in a quest for the dopamine hit they experience through […]

68% of shoppers have unintentionally bought counterfeit Christmas gifts

68% of shoppers have unintentionally bought counterfeit Christmas gifts

Counterfeiters are capitalising on Christmas; this is according to new research by MarkMonitor, the world leader in enterprise brand protection. One in three (30%) consumers has inadvertently bought a fake product, with 68% of the counterfeit items being bought as Christmas presents.  The fear of fakes and online fraud are ever-present, especially over the festive […]

Remix maestros Cassetteboy prove Die Hard is a Christmas Film

Remix maestros Cassetteboy prove Die Hard is a Christmas Film

YouTube sensation Cassetteboy is settling the age-old festive debate as to whether cult action classic Die Hard is a Christmas film or not.  On the movie’s 30th anniversary, the cut ‘n’ paste remix artists have re-edited the 1988 film into a ‘12 Days of Christmas’ jingle, proving the film is a festive flick, with the evidence all found in the […]

Edit agency re-design Santa’s sleigh through the eyes of Carlsberg, IKEA, Apple and more

Edit agency re-design Santa’s sleigh through the eyes of Carlsberg, IKEA, Apple and more

Santa Claus has been delivering toys to children across the world for centuries in the same old sleigh year after year.  According to Larry Silverberg, a professor of mechanical and aerospace engineering at North Carolina State University, it would take around six months for Santa to realistically travel the globe. Speed and aesthetics are a […]

36% of UK retailers admit to destructive price blunders ahead of festive season

36% of UK retailers admit to destructive price blunders ahead of festive season

More than a third of retailers have damaged their profit margins due to errors and inaccuracies in product pricing, according to new research.  The findings were published in a report by pricing and automation specialist, Omnia Retail, which questioned 150 retail businesses on the scope and efficacy of their pricing strategies. The study, Retail Pricing Wars, found that 36% […]

McCann Santiago and Ripley premiere an animated short film “The magical night of Gaspar” in Chile and Peru

McCann Santiago and Ripley premiere an animated short film “The magical night of Gaspar” in Chile and Peru

Christmas is stereotyped by snow and cold. However, in the southern hemisphere of the planet it’s the opposite, it’s the beginning of the summer season where the fire warnings conversations start. To highlight the people’s works who devote themselves to care and prevent risk for others, Ripley and McCann Santiago make a tribute to all […]

This Christmas IKEA Invites Customers to Disconnect in New Campaign

This Christmas IKEA Invites Customers to Disconnect in New Campaign

IKEA has launched its Christmas campaign asking us to reflect on everyday behaviour, which is considered normal but that perhaps we all need to reconsider, particularly as the Christmas holidays are now upon us. Using the slogan #DisconnectToConnect,  IKEA is betting on a different Christmas encouraging us to disconnect our mobile devices and social media in order to connect […]

1 3 4 5 6 7 18