- Study from Havas Media Group found that only 8% of respondents were planning to spend less on Christmas than they did in 2019
43% of people in the UK say they plan to spend more on Christmas this year than they did last year, according to research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 8% of people are planning […]
Celebrity Cruises launches multi channel media campaign with new brand film on Christmas Day
Celebrity Cruises launches its new brand film, Wonder Awaits, across multiple channels this Christmas, kicking off with a TV spot during The Great British Bake Off on Channel 4 on Christmas Day. Celebrity Cruises will advertise on Channel 4, Sky and – for the first time – ITV, for two and a half months supported with […]
Trufalie by AVK is a Ukrainian brand of truffle candies. For many years, they have positioned themselves as “candies of the exquisite taste” focusing on women. Here is what their communication looked like before.
Trufalie is He The first candy for men was created in Ukraine We know that this is the time of Christmas creativity. Christmas always means presents including sweets for women, children… and that’s it? How about sweets for common adult men? We live in a world of equal rights but how often did you see […]
This Christmas #TheConnectedRestaurant brings families on two sides of the Atlantic, together around one table.
Powered by the Three network, in partnership with Samsung, this unique restaurant gave Irish families the opportunity to come together to share a Christmas meal like no other. This year’s Connected Restaurant connectedDublin with the most famous city in the world with a long-standing Irish connection, New York. Open for three days from Friday 6th – Sunday 8th December, The Connected Restaurant, helmed by American-Irish chef, Flynn […]
This Christmas, Stein IAS is launching its first ever musical as part of its mission to save creative souls. Aptly named ‘A Creative Carol’,the short musical adaptation of a Christmas Carol follows a cliché-driven Creative Director (Scrooge) as he journeys through marketing’s past, present and future in his last chance to save his creative soul. Produced by Stein IAS, this […]
MAINE LOTTERY – Dasher2 from Fuseideas on Vimeo. Fuseideas has developed and produced a new campaign for the Maine Lottery’s Secret Santa holiday campaign, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas has worked withthe Maine Lottery since 2015. The agency developed a :30 television commercial and a :30 radio spot as well […]
Iconic British travel brands Virgin Atlantic and Virgin Holidays have launched a unique spin on the ‘12 days of Christmas’; a new social media campaign aimed at celebrating their staff over the festive season. Created by global socially-led creative agency We Are Social, the 12-part video series sees a cast of real-life Virgin employees coming […]
Festively-wrapped motor will tour London, Birmingham and Manchester
The UK’s largest digital marketplace for new and used cars, Auto Trader, is launching a nationwide snap-to-win competition for one lucky member of the public to win a brand-new car this Christmas. A Fiat 500, which receives over 24,000 ad views a day on Auto Trader, has been gift-wrapped in a box, complete with an […]
Wunderman Thompson UK is shaking up the way the industry does Christmas this year, with a radical, fun campaign that turns a seasonal workplace tradition completely on its head. The agency’s total departure from festive conventions sees it reimagining how we should all do that office staple, Secret Santa so that it becomes more sustainable, […]
Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance – however, it’s also an opportunity […]