Virgin Atlantic Partners With Barbie UK to Inspire Girls To Explore Careers In Stem And Aviation
In Barbie’s 60th year, the brand has partnered with Virgin Atlantic on a campaign that shows girls different careers at Virgin Atlantic Part of a Virgin Atlantic initiative to recruit more women into careers in STEM & Aviation by reaching younger girls Partnership includes primary school visits from real-life female pilots and engineers The campaign also launches a social initiative #SeeHerFly, dolls and on-board content
Virgin Atlantic and Barbie have teamed up on a multi-year partnership to show girls a variety of careers in STEM and aviation by reminding them that they can be anything. Originally created to show girls that they have choices, Barbie has had over 200 careers since her invention in 1959 and in the brand’s 60th year […]