Lidl Premieres New Christmas Ad On Twitter, Parodying Traditional Retailer Campaigns

Lidl premiered its new Christmas advert on Twitter’s ‘First View’ feature · The hotly anticipated ad is a witty parody of the traditional, often unrealistic, formula that other adverts are known for, and shows customers a Christmas that they really can believe in · The campaign will have its first TV showing during tomorrow’s ‘I’m a Celebrity Get Me Out of Here’ premiere

Lidl Premieres New Christmas Ad On Twitter, Parodying Traditional Retailer Campaigns

Lidl revealed its highly anticipated Christmas ad on Twitter’s ‘First View’ feature, ahead of a full TV launch during ‘I’m a Celebrity Get Me Out of Here’ premiere.  Building on the success of Lidl’s Christmas campaign last year Big On a Christmas you can believe in, this year’s advert uses an amusing parody in an […]

LIDL Appoints We Are Social As New Retained Social Agency

● We Are Social will be responsible for Lidl’s social media marketing, influencer marketing and community management ● The appointment follows a competitive pitch process

LIDL Appoints We Are Social As New Retained Social Agency

Lidl GB announces the appointment of its new retained social agency, We Are Social, following a competitive pitch as the retailer sought to explore new multichannel support. The team will be led by We Are Social’s Business Director Kelly Cross and Account Director, Richard Burgess with the agency responsible for all of the retailer’s social […]

Lidl UK Launch New Christmas Advertising Campaign “Every Lidl Thing For Christmas”

Lidl UK Launch New Christmas Advertising Campaign “Every Lidl Thing For Christmas”

Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]