Lidl GB announces the appointment of its new retained social agency, We Are Social, following a competitive pitch as the retailer sought to explore new multichannel support.
The team will be led by We Are Social’s Business Director Kelly Cross and Account Director, Richard Burgess with the agency responsible for all of the retailer’s social media marketing, influencer marketing and community management.
We Are Social’s remit will see them defining Lidl’s overarching social media and community management communications strategy, handling all influencer marketing activity and working with Lidl’s roster of agency partners on key campaigns. The agency will also be responsible for developing all ongoing social media content for Lidl’s own social media channels.
Claire Farrant, Marketing Director at Lidl GB commented: “We were impressed with We Are Social throughout the pitch process. They have a proven track record in delivering world class social media and influencer marketing campaigns and demonstrated strategic understanding of our business and the food retail sector.”
Jim Coleman, UK CEO at We Are Social, commented “Lidl is a disruptive challenger brand and we’re thrilled to be partnering with them. Lidl truly understands how social media can positively impact its business and that first-class customer service on social media is essential to building valuable and lasting relationships with customers. We’re really excited to be helping them in the next stage of their impressive growth journey.”
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