In celebration of Lunar and Chinese New Year, Royal Salute and Boundless Brand Design collaborate on a bold new Limited-Edition.

By on    Branding, Latest, Marketing  

In celebration of Lunar and Chinese New Year, Royal Salute and Boundless Brand Design collaborate on a bold new Limited-Edition.

Admired for their exquisite portfolio of illustrious Whiskies, Royal Salute wanted to celebrate the Lunar and Chinese New Year 2021 with an offering so jubilant and wondrous, it would be the ultimate gift for this year’s festivities. With gifting at the heart of new year’s celebrations and at the core of Royal Salute’s philosophy, Boundless were briefed to create […]

Qumin provides the key ingredient to Papa John’s Chinese New Year success

By on    Advertising, Latest, Marketing, Media, Mobile  

Qumin provides the key ingredient to Papa John’s Chinese New Year success

American pizza franchise, Papa John’s, has launched a touching animation video on Weibo in celebration of the Chinese New Year (CNY), winning emotional connections with Gen Z audiences in China through its partnership with London and Shanghai creative agency Qumin. Qumin – Papa Johns – CNY Animation (2021) from Qumin on Vimeo. The first Papa John’s pizza was made in a […]