GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads

GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads

The campaign delivered stand-out results, turbocharging engagement for Co-op’s summer 2022 food ranges and community fund GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges such as barbeque and ice-cream products.  The campaign was designed to raise awareness and brand […]

CO-OP Health Applies A Dose Of Geo-Targeting To Out Of Home To Launch Its NHS Prescription Delivery Service

CO-OP Health Applies A Dose Of Geo-Targeting To Out Of Home To Launch Its NHS Prescription Delivery Service

Co-op has combined the scale and reach of out of home with the performance capabilities of social and mobile display to create a powerful location-first advertising campaign to drive awareness of the “Co-op Health” NHS repeat prescription service, whilst encouraging registrations via the website or app. The highly targeted campaign is running across England and […]

CO-OP Uses Location-Led Out Of Home Campaign For Exclusive New Plant-Based Range “GRO”

CO-OP Uses Location-Led Out Of Home Campaign For Exclusive New Plant-Based Range “GRO”

Integrated social promotion #GiveGROAGo uses automated Twitter coupons to offer student discount Co-op has used a highly targeted, dynamic digital out-of-home campaign using location data to drive demand for its new and exclusive, extensive plant-based range, GRO. GRO’s aim is to celebrate the diversity and deliciousness of plant-based food and the range is designed with […]

CO-OP’S Heartwarming Christmas AD Plays All The Right Notes

CO-OP’S Heartwarming Christmas AD Plays All The Right Notes

Co-op has launched its Christmas TV campaign, which celebrates touching everyday Christmas moments that are shared with delicious food and features one of the 4,000 causes that the community retailer has supported with a £17 million hand out this festive season. The new ad focuses on the heart-warming ways families’ show that they care. Co-op’s support […]

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]

Co-op uses OOH’s hyper-local capabilities to connect with local communities

Co-op uses OOH’s hyper-local capabilities to connect with local communities

Co-op launches new ‘out of home’ for summer using its first hyper-local approach to champion its investment in local communities. The new hyper local out-of-home (OOH) sees bespoke creatives linking the community where the message appears with the causes funded by the Co-op’s three businesses – Food, Funeral and Insurance. This innovative approach delivered in partnership […]

Space Teams with Arla to Boost Awareness of its Yellow Top Milk

Space Teams with Arla to Boost Awareness of its Yellow Top Milk

Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]