The Co-operative Electrical set to use Snapchat for marketing to students

By on    Advertising, Marketing  

The Co-operative Electrical set to use Snapchat for marketing to students

The Co-operative Electrical has become the first major UK retailer to use picture-chatting app Snapchat for marketing, as part of a campaign designed for students. Created by Holler, the ‘Snaptop’ campaign offers students £30 off their online price on its full range of laptops, which includes free delivery and an allocated 60-minute delivery slot. The […]

Coley Porter Bell rebrands Co-op’s own-brand range

By on    Marketing  

Coley Porter Bell rebrands Co-op’s own-brand range

Coley Porter Bell has led a rebrand of Co-operative Food’s own-brand offering, introducing the new ‘Loved by Us’ brand. The ‘Loved by Us’ offer is being introduced to the Co-op’s standard tier, and aims to attract a younger audience and ‘reflect the retailer’s passion for food’. The new identity features a ‘Loved’ in a large, […]