Coca-Cola and Wunderman Thompson want everyone to express for a better 2021 with a new packaging with letters of the alphabet.

By on    Advertising, Latest, Marketing  

Coca-Cola and Wunderman Thompson want everyone to express for a better 2021 with a new packaging with letters of the alphabet.

After years since the launch of the first “Share a Coke” successful campaign in Latin America, with names on the cans, Coca-Cola and Wunderman Thompson Brazildecided to go further and bet once again on creativity applied to packaging. With the aim of spurring a movement where teenagers mainly will be able to use the cans or bottles as […]

Diet Coke Encourages People To Take A Break

By on    Advertising, Latest, Marketing  

Diet Coke Encourages People To Take A Break

Coca-Cola European Partners (CCEP) reveal a brand-new campaign from Diet Coke. ‘Give Yourself a Diet Coke Break’ is inviting people to take a moment to refresh and be kind to themselves with a little break. Launching at the end of June, the first phase of the campaign will run for five weeks and feature on TV, […]