Over a fifth of UK consumers feel brands are failing to live up to expectation when it comes to online experiences

And 46% of consumers are now less forgiving of poor digital experiences since the pandemic

Over a fifth of UK consumers feel brands are failing to live up to expectation when it comes to online experiences

New research by Wunderman Thompson marketing technology consultancy,┬áCognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Consumer frustrations Hard […]