Adizero Pasta reframed carb-loading from a private routine into a collective moment, embedding performance culture into the days leading up to race day. During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define preparation, not just performance. Rather than focusing solely on race day, the brand leaned […]
Columbia participates in the Big Game for first time in company history, as it brings a taste of the outdoors to football fans stuck inside On the one day a year where much of the country is guaranteed to be indoors watching the Big Game, Columbia Sportswear, in collaboration with Breakside Brewery, is sharing a […]
Mined in Sweden unveils Ring of LiFe, a jewelry piece created from an unexpected combination of materials: iron extracted from a menstruation, fused with fossil free Swedish iron. The result is a ring that makes the connection between body and earth immediate, intimate and impossible to ignore. Mined in Sweden is a collaboration between Boliden, […]
Mix Of Goth, Luxury & Musical Elements Debuts Ozzy Osbourne Eyewear Line TUX Creative House, the full-service advertising agency, is launching a heart-pounding creative campaign that unveils a line of exclusive Ozzy Osbourne branded sunglasses from Garrett Leight California Optical, the luxury lifestyle brand founded in Venice Beach. The brand-new Ozzy Collection, ‘GLCOzzy,’ features thumb-stopping 15-second CGI-created […]
Campaign film taps into 1980s nostalgia and invites fans to relive the magic of the series through immersive experiences in and beyond the restaurants. Strange things are happening at Méqui. To celebrate the launch of the final season of Stranger Things, McDonald’s is unveiling a new campaign designed to transport fans straight to Hawkins—or rather, […]
McDonald’s UK, in collaboration with Leo UK, is unveiling “McDonald’s Christmas Grinched”, a nationwide festive campaign which sees the Grinch as the mischievous saboteur of McDonald’s’ Christmas. The campaign puts The Grinch firmly in the driver’s seat, with a fully integrated, cross channel push to ‘sabotage’ McDonald’s this Christmas, derailing the brand’s festive plans with […]
This International Lung Cancer Awareness Month, the Marie Keating Foundation unveils its most powerful and thought-provoking initiative yet–The Breathless Collection–a capsule collection of clothes and accessories designed to replicate the early symptoms of lung cancer. The leading cancer charity focused on early diagnosis and survivorship hopes the provocative education-based approach will encourage people not to ignore warning […]
Meet The People (MTP), the innovative alternative to the traditional advertising holding company model with European DNA, and KD Global USA, an import company headquartered in Atlanta, Georgia, have announced a strategic partnership designed to help small and mid-sized European companies establish their business in North America — faster, leaner, and with minimal risk. The collaboration combines import management, logistics, fulfillment, distribution, and FDA/insurance support with creative, e-commerce, and growth […]
McCann’s striking OOH campaign celebrates travel and community CrossCountry Trains, in collaboration with Global Street Art and McCann Birmingham, has unveiled The Embrace – a striking 14-metre-high mural celebrating connection and creativity in the heart of Leeds. CrossCountry Trains play a vital role in connecting the country, and the creative concept from McCann was inspired […]
Blending timeless design with cutting-edge innovation, Montblanc Digital Paper redefines how luxury meets technology Montblanc, a brand renowned for its timeless writing instruments, has teamed up with AKQA to launch Montblanc Digital Paper, the maison’s first luxury e-writing device. This launch marks a new chapter in Montblanc’s tradition of craftsmanship and innovation. The collaboration with […]