Lucozade Alert is launching a special edition of its Mango Peachade Zero Sugar drink in collaboration with boxing legend Anthony Joshua. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of global socially-led creative agency We Are Social. The work reimagines the boxing ring as […]
UK ad agency, Insiders, today announced its collaboration with Taskrabbit, the marketplace that connects people who need help around the home with skilled Taskers from their local communities, on a new brand campaign launching this week. The clever and witty ads play on the idea that we’re our own worst enemies when it comes to […]
Ahead of its 2024-25 season, the Royal Opera House announced that it would be changing its name to the Royal Ballet and Opera. Home to two-world class Companies—The Royal Ballet and The Royal Opera—the existing name described the place of work, and not who they were. The rebrand is a celebration of both art forms, […]
Saatchi & Saatchi has teamed up with UK charity The Hygiene Bank to launch a new campaign highlighting hygiene poverty in the UK. Central to the campaign is The Edible Soap, a symbolic creative concept made for real to make a real impact, and designed to raise awareness of the fundamental challenges millions face between eating and […]
New Brand Platform “Invest Like the Future is Watching” Reflects the Firm’s Purpose Celebrating a decade of client-centric success and global growth through the unification of 11 different brands and investment capabilities, Nuveen, the investment manager of TIAA, is introducing a new brand platform that articulates the firm’s core purpose: investing for future generations to […]
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and […]
Experiential out-of-home created by AMV BBDO promotes the new Whole Body Deodorant in the UK This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK. AMV BBDO, […]
Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]
The Cat Conversion System is an innovative collaboration between WHISKAS®, CHEP Network, AMV BBDO, EssenceMediacom and Enthral WHISKAS®, a trusted leader in cat food since 1958, is turning self-proclaimed ‘cat haters’ into ‘cat lovers’ through an innovative new program in partnership with CHEP Network, AMV BBDO, and EssenceMediacom and Enthral. Launching first in Australia, WHISKAS® new cat adoption campaign […]
Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]