Thousand Hills Resort Hotel, a premier destination in Branson, Missouri, has chosen TravelBoom Hotel Marketing to spearhead its web development and digital marketing efforts. As the crown jewel of the Thousand Hills family, this 472-room, full-service hotel represents the pinnacle of Branson’s largest hospitality company, which includes beloved brands like Thousand Hills Resort, Thousand Hills Vacations, Vacation […]
WHISKAS, the leading cat food brand, is excited to introduce Purradise™, a multi-channel campaign designed to celebrate feline happiness. Created in collaboration with AMV BBDO, Weber Shandwick, and EssenceMediacom, the campaign brings to life the joy and satisfaction cats experience at mealtime, turning every dish into an immersive sensory journey. Purradise™ features six uniquely designed […]
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]
Johnnie Walker Blue Label celebrates its entry into après ski culture through collaboration with Perfect Moment and the launch of a limited edition whisky Johnnie Walker, the world’s number one Scotch Whisky*, is partnering with luxury skiwear and lifestyle brand, Perfect Moment, as it enters the Après Ski occasion. Starring Johnnie Walker Blue Label Ambassador […]
Bloom UK to organise monthly co-mentoring conversations between IPA council members and iList trailblazers to bridge cultural divides and build visceral empathy Bloom UK, a professional network for women working in marketing and communications, today announces that it is collaborating with the Institute of Practitioners in Advertising (IPA) to launch the IPA Council x iList Exchange Programme. […]
The Chinese EV brand leveraged the huge cultural impact of the Euros to supercharge brand awareness, as it seeks to become the largest electric car seller in Europe. ShowHeroes – a global leader in digital video, offering content, technology and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video […]
Colorado’s Steamboat Ski Resort is on a mission to herald the joys of this western ski town, dramatically setting it apart from all other mountain destinations. Coming off the heels of their 60th anniversary, they’ve spent the last several years investing more than $200 million in transformative changes to the entire Steamboat experience to both preserve its […]
New collaboration to debut at prime Los Angeles locations KEVANI, Inc. (“KEVANI“), a leading innovator in out of home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory to create high-impact […]
GroupM’s carbon calculator now includes SeenThis technology following partnership launch last year, so far avoiding carbon emissions equivalent to charging over 15m smartphones GroupM, WPP’s media investment group, today announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. The collaboration, which began in 2023, has enabled GroupM and […]
Cornett Brings Humor In New Work Featuring Busch Guy And The Wild Weirdness Of Jack Link’s Sasquatch Two big brands. Two beloved mascots. Together at last. Busch Light and Jack Link’s have teamed up to bring fans a combo that’s always good together—beer and beef jerky. To announce the collaboration, Busch Light tapped agency partner Cornett. The independent, female-owned agency […]
