New Brand Campaign from Xfinity, “Welcome to Boomtown,” Celebrates WiFi as a Modern-Day Gold Rush

By on    Advertising, Latest, Marketing  

New Brand Campaign from Xfinity, “Welcome to Boomtown,” Celebrates WiFi as a Modern-Day Gold Rush

Xfinity introduces new platform and tagline “The WiFi is Booming,” drawing prospectors, dot-commers, and oil tycoons to a suburban home with abundant connectivity. Imagine a household with WiFi so powerful, so abundant, so booming, that news of the family’s bounty travels across great distances—across time itself—beckoning fortune-seekers from earlier boom eras, racing to stake their […]

Ensequence To Roll Out National Platform For Interactive TV Advertising

By on    Advertising, Latest, Marketing  

Ensequence To Roll Out National Platform For Interactive TV Advertising

Interactive advertising service company Ensequence will roll out an ambitious broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive upgrade to their 30-second ad inventory, where TV viewers can respond to national advertisers’ 30-second spots after a few clicks of the remote control. Interactive advertising professionals say that advanced advertising […]