Health and happiness advertising agency Common Good has signed four clients—Poppi, BeMe, GOOD PLANeT Foods, and Acme Smoked Fish—after winning competitive pitches. “It feels really good to be aligning with these four enlightened companies that see the world like we do—dedicating their energy to improving people’s health and happiness,” said Common Good CEO Kelly Reedy. “That shared perspective creates a […]
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I’ll fast when I’m dead,” “Kvetch City, Bitch,” and “I Killed Kosher.” An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those […]
Common Good, formerly LRXD, the original health and happiness agency, has named Jenna Capobianco as executive creative director and Brent Marcus as VP-Strategy, Common Good Founder and CEO Kelly Reedy announced today. Capobianco will lead the charge in the creative talent department as she takes the helm as the agency’s first ECD. Before finding herself […]