Coca-Cola & Rita Ora open pop-up marking 100 years of the contour bottle

By newsroom on March 20, 2015   Features, Latest, Marketing  

Coca-Cola and Rita Ora marked the centenary of the Coke contour bottle with the British singer opening the Contour Centenary Bar in London’s Soho – and a photoshoot clearly meant to compare the curvature of the singer to that of the bottle; or as the Daily Mail put it: “offer a glimpse of sideboob.” The […]