ODA brings joy to life with dementia rebranding Active Minds as Relish

ODA brings joy to life with dementia rebranding Active Minds as Relish

Branding agency ODA has rebranded Active Minds, as Relish, the dementia wellbeing brand. The rebrand challenges the current dementia narrative of loss and its narrow focus on memory with a new proposition: ‘bringing joy to life with dementia’. The new platform will help the company realise it’s ambition to become a world-leading dementia wellbeing brand. There are approximately 850,000 […]