Counterfeiters are capitalising on Christmas; this is according to new research by MarkMonitor, the world leader in enterprise brand protection. One in three (30%) consumers has inadvertently bought a fake product, with 68% of the counterfeit items being bought as Christmas presents. The fear of fakes and online fraud are ever-present, especially over the festive […]
Trickery is trending this holiday season – at least for online criminals. Forty-five percent of shoppers worry about unintentionally buying imitation goods over the winter holiday, according to the latest research from MarkMonitor , the world leader in enterprise brand protection. Despite the fact that 91% said they wouldn’t knowingly buy a counterfeit product as a […]
New research from MarkMonitor, the world leader in enterprise brand protection, reveals counterfeit goods still pose a significant risk to consumers. More than one-quarter of respondents (27%) said they had unwittingly purchased non-genuine consumer goods online. This included every day items, such as make-up (32%), skincare (25%), supplements (22%) and, worryingly, medication (16%). Respondents found […]