The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense
We find ourselves in incredible times. On 1st January 2020, no one could have predicted where we’d collectively be three months into the new decade. A global health crisis appearing from nowhere, costing lives and straining the world’s already stretched health services. A terrible economic cost, with many jobs lost and businesses folding. There have been […]
Second Wave of Global Study from McCann Worldgroup Reveals Worry is Increasing While Faith That Governments Are Prepared To Deal With The Pandemic is Dropping Precipitously
67% of people globally say that they are worried about the COVID-19 outbreak, up from just over half two weeks ago (53%), according to “Truth About Culture and Covid-19 Wave 2”—by McCann Worldgroup’s global intelligence unit – McCann Worldgroup Truth Central. Released today, the report identifies how global attitudes around Coronavirus have shifted in the two […]
