Behavioural science consultancy Cowry Consulting, part of VCCP Group, has announced changes to the structure of its top team in order to expand into other markets. The changes see CEO Jez Groom taking up the newly created role of International CEO whilst Ziba Goddard steps up from Deputy CEO to CEO, with responsibility to lead […]
VCCP Group, the global challenger network for challenger brands, today has announced the acquisition of Cowry Consulting, one of the world’s leading Behavioural Science consultancies. The acquisition forms part of VCCP’s accelerated growth strategy as it puts behavioural insight and data at the heart of its business model, further strengthening the Group’s business transformation positioning. […]
