Why CPG Brands Should Invest in AI-Powered Social Media Marketing Strategies for 2025

By on    Agency, Latest, Opinion Piece, People  

Why CPG Brands Should Invest in AI-Powered Social Media Marketing Strategies for 2025

AI in social media marketing revolutionizes campaigns for CPG brands, offering high-tech solutions to build consumer connections and increase efficiency. The consumer packaged goods industry is fast-paced and competitive, and brands that can’t adapt to shifting shopper behaviors fall behind fast. Customer insights have always been treasured in this industry, but instead of spreadsheets and […]

Black Friday Isn’t For Everyone – But It’s Definitely For Millennials

By on    Features, Latest, Marketing  

Black Friday Isn’t For Everyone – But It’s Definitely For Millennials

While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]