Waitrose launches ‘The People’s Potato’ – the first work in Create Not Hate’s programme with John Lewis Partnership to go live

Waitrose launches ‘The People’s Potato’ – the first work in Create Not Hate’s programme with John Lewis Partnership to go live

The humble potato stars in a new campaign breaking this week for Waitrose exploring how the meaning of ‘British’ has evolved – the first work to go live created by young people through Create Not Hate’s innovative new programme with the John Lewis Partnership. Inspired by the insight that there’s more that unites than divides […]

Create Not Hate launches new anti-racism campaigns devised by under-represented talent

‘Racism is Ridiculous’ and ‘Racist Dinosaur’

Create Not Hate launches new anti-racism campaigns devised by under-represented talent

Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes.  The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’.  Racist Dinosaur – Create […]

Create Not Hate Channels Notting Hill Carnival Spirit with Debut Work from Under-Represented Talent

Create Not Hate Channels Notting Hill Carnival Spirit with Debut Work from Under-Represented Talent

The first work from Trevor Robinson’s Create Not Hate initiative will be premiered to coincide with the Notting Hill Carnival weekend. Two films will be premiered in a cinema at the heart of the Carnival route on the Friday 28th August as part of a multi-media campaign that includes digital display, press, posters, t-shirts and face masks. […]