New online platform recommends travel hotspots, curated by social media post

By on    Latest, Marketing, Media  

New online platform recommends travel hotspots, curated by social media post

Virgin Holidays launches the Trending Travel Guide – a digital platform that updates daily to give real-time holiday recommendations. By analysing an astonishing 25 million social media interactions, the data-driven guide brings the most popular bars, restaurants and attractions to the top of its online hotlist. As the popularity of guidebooks wanes and social media […]

Brandwatch & Crimson Hexagon merge to create new AI-driven products to help decision-maker better understand their consumers

By on    Agency, Latest, Marketing  

Brandwatch & Crimson Hexagon merge to create new AI-driven products to help decision-maker better understand their consumers

Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Brandwatch. “In this digitally connected world, our vision is to transform how organisations understand their consumers […]