Havas Media Group North America Partners With Crossix To Optimize Pharmaceutical Campaigns
Driving Target Optimization – A Meaningful Measurement Journey
Havas Media Group North America announced today that it has expanded its partnership with data and analytics company Crossix Solutions. The agency will leverage Crossix DIFA™, the industry-leading SaaS platform for measuring and optimizing healthcare marketing, as part of its audience planning platform to enable its pharmaceutical clients to uncover more meaningful insights that drive […]