December 19 sees the launch of Royal Caribbean’s new brand campaign ‘This is How to Holiday’. In a ground-breaking departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them. ‘This is How to Holiday’, devised by advertising […]
Norwegian adventure cruise company, Hurtigruten, has appointed media agency The Specialist Works to handle its UK media planning and buying account worth over £1 million after a competitive pitch. The Specialist Works will start immediately to strategically plan and buy all consumer and trade media, covering prospect acquisition channels to assist Hurtigruten in its ambition […]
