Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes
![Playground xyz Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes](https://marcommnews.com/wp-content/uploads/2024/05/screenshot-2024-05-23-at-091710.png)
Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), today unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an ad is directly looked at – the campaign leveraged their new Optimal Attention […]