The Customer Experience Group welcomes Eddy Blanchet as the company’s new Managing Director for FACE2FACE Training and Consultancy. The appointment will help further expand FACE2FACE’s global footprint and drive the company’s Europe, USA and MEA strategy. FACE2FACE, a leading luxury retail customer experience consultancy, is part of a five-agency alliance – along with Wisely Insights, […]
My car recently came due for servicing, which ultimately delivered a rather interesting experience. I took the vehicle to the service centre on the designated day, but several things went wrong, and I didn’t get it back as planned. Needless to say, I was anything but happy. Why am I telling you this? Well, things […]
No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8% of their turnover into funding advertising initiatives. In the US for example, luxury brands invested more than $5 billion in advertising last year, accounting for a significant portion of overall marketing expenditure. Love it or hate […]