VCCP launches customer insight hub VCCP Ignite, producing transformational business strategy

VCCP launches customer insight hub VCCP Ignite, producing transformational business strategy

As traditional consultancies continue to snap up marketing agencies, VCCP is challenging convention by swimming in the other direction and has launched VCCP Ignite which offers distinct advantages over traditional business consultancies. VCCP Ignite is founded on the belief that the best business strategy starts and finishes with a forensic understanding of consumer behaviour. Sophie […]

Datalytics founder Stuart Broughton launches new customer insight agency, Rubicon

Datalytics founder Stuart Broughton launches new customer insight agency, Rubicon

Stuart Broughton, founder of Datalytics, which was acquired by Iris Worldwide in a multimillion pound deal in 2013, has launched a new customer insight agency, Rubicon. Using the most advanced and up-to-date analytical techniques, the new breed agency specialises in enabling more decisive marketing through customer understanding. It comprises a mix of experienced data practitioners, […]