RBS appoint Lida to handle customer led strategy

By on June 3, 2016   Agency, Latest, Marketing, Media  

Digital and direct marketing agency Lida has been working on direct marketing and CRM for its Private offering since January 2013, and is now expanding its role to cover customer led strategy and planning. The new appointment extends Lida’s relationship with RBS and will see the agency working across the NatWest and Royal Bank of […]