Grey Midwest Launches Mojo® Energy Pouches, Introducing a Bold New Brand in the Emerging Energy Pouch Category

Grey Midwest has unveiled its latest work with the launch of Mojo® Energy Pouches, a groundbreaking new product in the rapidly growing energy pouch category. This marks the agency’s first collaboration with Mojo and the brand’s debut creative campaign, introducing consumers to a fresh, portable way to get energized.

Positioned with the tagline “Energy By The Pouch,” Mojo delivers a convenient and balanced caffeine experience with 50mg of caffeine per pouch, allowing users to manage their energy intake with control and ease. As the category continues to take shape, Mojo’s entry is poised to redefine how consumers think about on-the-go energy.

“Mojo gave us the chance to build something totally new, not just a brand, but a category,” said Adam Kahn, Chief Creative Officer at Grey Midwest. “From the pouch to the platform, every part of it was designed to feel fresh, smart, and simple. ‘Energy by the pouch’ says it all.”

The launch campaign includes two hero spots, “Test” and “Trick Shot,” showing how Mojo helps fuel focused energy in relatable moments — whether cramming for finals or landing the perfect pool trick shot. The campaign creative spans OTT, social, YouTube, and programmatic online video, delivering a strong, full-funnel presence.

Grey Midwest was responsible for building the brand from the ground up, including brand strategy, logo design, packaging, trade show presence, flavor reformulation, product testing, commerce strategy (including Amazon), and a robust digital and social campaign.

This integrated launch marks a significant milestone for Grey Midwest’s expanding brand design and innovation portfolio.

Shop the product: Mojo on Amazon

Source: Grey Midwest

  Advertising, Campaign, Grey, Grey Midwest, Launch, Marketing, Mojo, Mojo Energy Pouches