Published by the Institute of Customer Service, the UKCSI rates customer satisfaction across 13 sectors, incorporating the views of 10,000 consumers on 247 brands. The provider was also ranked 1st in the insurance sector for ethical business behaviours and connecting with consumers, and 5th and 7th respectively across all companies. Zurich’s increase was driven, in large part, by […]
AccorHotels is launching a new consumer advertising campaign in the UK that highlights real-life examples of spontaneous acts of service from its ibis, Novotel and Mercure hotels. Created by Brothers and Sisters, the first work from the agency since it won the account in January, the multi-million pound ‘From the Heart’ campaign will play on […]
Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]